Why Your Business Might Consider Outsourcing its Lead Generation Activities

"Leads" and "Lead Generation"

Before defining what lead generation is, we should first define what a "lead" is. Essentially, when a business or an individual shows an interest in the products or services that you offer, they are classified as a "lead".  

With this in mind, lead generation is fundamentally about identifying and engaging potential customers, before encouraging them to show such an interest. Each lead is then developed through a marketing and sales process that ideally results in them becoming actual customers.


What Does Lead Generation Include?

Most of the time, lead generation is not an easy procedure. It can require a lot of work. The key objective is to promote your company to consumers who you believe are likely to become customers.

Lead generation experts often use a multi-channel approach, which includes networking, outbound communication and list-building from a variety of sources.

With this list of possible clients, lead generators start to connect with consumers to establish if they are interested in what their company has to offer. The goal is to assess which leads are most likely to purchase something from their company.

Lead generators will then continue to provide valuable and pertinent information to the leads, in an attempt to convince them to meet with their colleagues with the possibility of concluding a sale. 


What Is Lead Generation Outsourcing?

This is simply the process of allowing a third party to perform the lead generation function on your behalf, using their expertise. 


So, why would you want to outsource your lead generation activities? 

The most important factor to consider is whether or not your business has the necessary time and expertise to perform its lead generation activities internally. This may be so. If not, this would be a good reason to think about outsourcing. 

Experts in this field typically employ a variety of techniques, from cold calling and emailing, to networking, to product promotion and advertising. 

Lead generation takes time, effort, resources and consistency. To reap the benefits, you must do it diligently.

Here are some open questions that you should be asking as part of your consideration process:


-Do you have the time to regularly produce informative and engaging content? Content that stands out from the competition and offers the consumer something of value.

-Do you have the time to make cold calls and run cold emailing campaigns to gauge interest in your offering? 

-Can you analyse the data that you've already collected, make strategic decisions on your business direction, and grow lists of valuable qualified leads for further pursuit?

-Can you guarantee that your company is utilizing the most up-to-date technology to generate new leads?


Effective marketing and lead generation require both creativity and engagement. The right people must be targeted in order to turn them into clients, which requires excellent technical and marketing skills. Additionally, you need the time and imagination to develop engaging content and communication techniques that will draw in potential customers.


The Top 3 Reasons to Outsource Your Lead Generation

(1) A skilled lead generation partner will have access to (or the tools to access) a large, high quality, targeted database of possible customers. Logically, this means that they can reach a larger group of potential consumers. As a result, you can connect with more potential leads than you could on your own. 

(2) A lead generation company typically employs only highly-skilled and suitably qualified personnel. This implies that you are spared the expense and time of educating your team on lead generation techniques and best practices.

(3) Better lead generation translates into better sales. Give your sales staff a higher quantity of quality leads. As a result, they don't have to waste time on leads which have no prospect of benefiting your business; instead, focus on nurturing leads and closing deals. 


How To Choose a Lead Generation Partner when Outsourcing

When looking to outsource your lead generation, you should keep an eye out for a company that truly understands the nature of your target market and how to generate leads in that particular industry or region. 

A provider of these services may have large, high-quality databases and skilled staff, however, if they don't have the right know-how to market your specific product or service to your target audience, choosing a specialist provider is a better bet. 

To see if GrowBPO can provide you with the resources you need to achieve successful lead generation, send us an email (info@growbpo.ch) or fill out our contact form here.

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